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The Advertising Standards Authority banned banners in October 2020 and warned Playrix about the representativity of other campaigns. Therefore, most of the audience didn’t see it, stopping at the lower levels. Developers declared that the promoted images of gameplay captured mini-games available every 20 levels. However, Facebook advertisements for Gardenscapes and Homescapes were referred to as misleading and "not representative" at the beginning of 2020. Since 2016, Playrix has been running an active marketing strategy.
A year after the release of Gardenscapes in 2016, the developers also launched a similar project - Homescapes, in which the main character returns to his childhood mansion and tries to restore it.
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The success of the original game led to a series of sequels, such as Gardenscapes 2. According to Statista, as of May 2021, the game remained the Playrix's most downloaded product with over 461.41 million total downloads. Sensor Tower estimated that Gardenscapes made almost $2 billion in lifetime revenue by 2021. ĭuring the COVID-19 pandemic, Gardenscapes' audience was over 10 million daily active players. Google Play users have accounted for 70 percent of Gardenscapes' downloads and contributed 47 percent of overall revenue.
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An average revenue per install was about $7, making it one of the lead publisher's games. The total number of app installs exceeded 213 million. īy 2019, Gardenscapes was named the fifth highest-grossing puzzle game generating $1.5 billion from in-app purchases. As a result, the developers entered the Top-20 mobile publishers in the world. Gardenscapes was named by Facebook its Overall Game of the Year for 2016. The project was released not only on the App Store, where on the first day it was downloaded more than a million times but also on Google Play and Amazon Appstore. The player may use the Power-Ups to ease their gameplay.Īfter the release, Gardenscapes was named one of the Top-10 free games for iPhone and iPad in 100 countries. The player needs to match three of the same fruit in either vertically or horizontally to clear the fruits.
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The storyline describes recommendations on how to stay healthy while self-isolating.
In addition, in 2021, they launched Yoga Season in collaboration with the World Health Organization. Playrix regularly releases seasonal updates, for example, Christmas Collaterals.
The core gameplay is completed with pin-pulling mini-games in which players need to solve puzzles to save characters. Gardenscapes allows players to choose decorations for cleaned-up areas of a massively overgrown garden as they level up. To complete the chores, the user must complete levels and earn the required "stars". The storyline is centered on a butler named Austin, who strives to rebuild the dilapidated mansion and garden. A sequel - Gardenscapes 2, was released in April 2013.Īccording to VentureBeat, a mobile version was in development for over four years and was released in 2016 as a combination of match-3 gameplay with a city-building core. The original version of Gardenscapes, which was released for Microsoft Windows in October 2009, and was later released on OS X, iOS, Android, the Nintendo DS and 3DS, was a hidden objects game in which the player runs a B&B hotel.
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